Beyond the basics
Most people have tried ChatGPT or another AI tool. Some have gotten useful results; many are still figuring out what it's good for. Coaching closes that gap, systematically, with guidance shaped to your role and your work.
This isn't a class. It's a working relationship where we focus on the specific tasks, workflows, and challenges in your professional life, and build your ability to use AI effectively across all of them.
What coaching covers
Every coaching engagement is different because every person's work is different. Common areas include:
- Advanced prompting. Moving past one-line questions to structured prompts that produce consistently good results, giving the model the right context, and pushing back when the first answer isn't strong enough.
- Tool selection and strategy. Understanding which AI tools are best for which tasks, when to use ChatGPT vs. Claude vs. Gemini vs. Perplexity, and when AI helps versus when it doesn't.
- Workflow integration. Building AI into your daily work, not as a novelty but as a reliable part of how you get things done. Identifying the high-value use cases specific to your role.
- Personalization. Setting up custom instructions, system prompts, and personalized AI assistants that reflect how you work and what you expect.
- Critical judgment. Developing the instinct to know when AI output is trustworthy, when it needs checking, and when to do the work yourself.
Executive coaching
Leaders face a different version of the AI question. You don't need to write every prompt yourself. You need to understand AI well enough to decide where it belongs in your organization, ask the right questions of your team and your vendors, and use it for the work only you can do. Executive coaching is one-on-one and built around your actual decisions and calendar.
- Lead with it, not around it. Enough hands-on fluency to judge proposals, set expectations, and tell real capability from hype.
- Your own workflow. Using AI for the preparation, analysis, drafting, and decision support that fill a leader's week, with the judgment to know what to check.
- A candid sounding board. Where AI fits in your organization and where it doesn't, worked through with someone who will tell you when the answer is "not yet."
How it works
Coaching typically involves regular sessions, weekly or biweekly, over a period of weeks or months. Between sessions, you apply what you've learned in your real work and bring back questions, challenges, and results to discuss. Think of it as having an AI expert on call who already knows your work.
Sessions can be one-on-one or in small groups (2-5 people from the same team or organization). Small groups work well when colleagues share similar roles or challenges; they learn from each other's questions and use cases. Sessions are available in person in New Orleans or via video call, whatever works best for you.
Who it's for
AI coaching is designed for professionals and executives who are past the "what is AI?" stage and ready to get serious about using it well. Typical coaching clients include:
- Executives who need to understand AI deeply enough to lead with it
- Professionals looking to dramatically improve their productivity with AI
- Team leads who want to model effective AI use for their teams
- Anyone who's been using AI casually but knows they're leaving value on the table
Need team-wide training rather than individual coaching? See our New Orleans AI Workshops. Or explore AI Strategy & Assessment if your organization needs a broader view first.